Empowering Single Mothers Group of Jasmine Strand Entrepreneurs Through Marketing and Financial Reporting Training

An Nurrahmawati, Khresna Bayu Sangka, Dian Perwitasari, Aulia Hapsari Juwita, Selfia Bintariningtyas, Miftachul Maarif

Abstract


This community service aims to increase the knowledge and skills of the single mothers in entrepreneurial activity on the Jasmine strand regarding marketing, financial, and administration reporting knowledge. The method stages carried out in this activity were the combination method of interviewing, socializing, discussing, mentoring, and evaluating. The evaluation used a questionnaire, and the results were analyzed using descriptive techniques. The results of this activity showed that the members of this entrepreneurial group understood how to market their product better, conventionally and digitally. These SMEs also now better understand and apply the financial and administration recording matter. The evaluation result shows that most of the audience feels the training is valuable and easy to understand.

Keywords


Woman Entrepreneurship; Marketing; Financial; Training.

Full Text:

PDF

References


Aryani, Y. A., Jauhari, H., Ismail, R. B., Saleh, N. S. B. M., & Sari, Y. (2023). A Financial Record Practice for Small and Medium Enterprises: A Comparative Study of Malaysia and Indonesia (Vol. 2). Atlantis Press SARL. https://doi.org/10.2991/978-2-38476-026-8_18

Astuti, S. D., Waluyo, D. E., & Subagyo, H. (2020). Pemberdayaan Perempuan Melalui Sekolah Wirausaha Aisyiah Kabupaten Semarang. Abdimasku : Jurnal Pengabdian Masyarakat, 3(1), 71. https://doi.org/10.33633/ja.v3i1.75

Budiadnyani, N. P., Pande, P., Dewi, R. A., Ayu, I. G., Pramita, A., Nasional, U. P., Bedugul, J., Sidakarya, N., & Selatan, D. (2023). Peningkatan Pemahaman Penyusunan Laporan Keuangan Dalam Meningkatkan Daya Saing Pelaku Usaha Mikro Kecil dan Menengah di Desa Celuk. 7(2), 21–24.

Coleman, S., & Robb, A. (2018). Executive forum: linking women's growth-oriented entrepreneurship policy and practice: results from the Rising Tide Angel Training Program. Venture Capital, 20(2), 211–231. https://doi.org/10.1080/13691066.2018.1419845

Hecker, I., Spaulding, S., & Kuehn, D. (2021). Digital Skills and Older Workers Supporting Success in Training and Employment in a Digital World. BUILDING AMERICA'S WORKFORCE Digital, Urban Inst(September), 1–22.

Indrayanti, Suminar, J. R., Pratama Siswadi, A. G., & Setianti, Y. (2018). Single mothers' role in the success of their children (Phenomenological study of single women in Makassar city). Emerald Reach Proceedings Series, 1, 229–234. https://doi.org/10.1108/978-1-78756-793-1-00077

Ionescu, L. (2016). The Role of Professional Accountants in Business Administration. International Conference ICESBA, Bucharest, 184–188. http://icesba.eu/RePEc/icb/wpaper/ICESBA2016_22Ionescu_p184-188.pdf

Kaligis, S., Walukow, I., & Rengku, J. (2023). Development of Computer Accounting Applications with Microsoft Excel VBA (Macro) in The Preparation of Financial Statements of Micro, Small and Medium Enterprises (MSMES) Coconut Wood Furniture. Journal Research of Social Science, Economics, and Management, 2(07), 1302–1324. https://doi.org/10.59141/jrssem.v2i07.378

Kanapathipillai, K., Mahbob, N. N., Kumaran, S., & Narayanan, S. (2022). The mediating Effect of Entrepreneurial Marketing Strategy Between Dynamic Capabilities and Competitive Advantage in Women-Owned Enterprises in Malaysia. European Journal of Management and Marketing Studies, 7(3), 1–35. https://doi.org/10.46827/ejmms.v7i3.1255

Kozan, M. K., Oksoy, D., & Ozsoy, O. (2012). Owner sacrifice and small business growth. Journal of World Business - J WORLD BUS, 47. https://doi.org/10.1016/j.jwb.2011.05.008

Lipman, E. L., & Boyle, M. H. (2005). Social support and education groups for single mothers: a randomized controlled trial of a community-based program. CMAJ : Canadian Medical Association Journal = Journal de l’Association Medicale Canadienne, 173(12), 1451–1456. https://doi.org/10.1503/cmaj.050655

Lobo, A. (2023). The Use of Time Value of Money in Making Investment Decision. SSRN Electronic Journal, 2113045. https://doi.org/10.2139/ssrn.4338203

Martiyanti, D., Alghifari, M. F., & Aisyah, S. (2024). Pelatihan Pembuatan Search Engine Optimization (SEO) sebagai Upaya Mengoptimalkan Pemasaran Digital UMKM. Jurnal Pengabdian UNDIKMA; Vol 5, No 2 (2024): May. https://doi.org/10.33394/jpu.v5i2.10938

Novita Sari., Achmad Hizazi., W. (2021). Effect of Good Corporate Governance and Leverage on Profitability-Mediated Tax Avoidance (Study on Mining Companies listed on the Indonesia Stock Exchange 2016 – 2019). International Journal of Academic Research in Accounting Finance and Management Sciences, 11(2), 202–221. https://doi.org/10.6007/IJARAFMS

Onileowo, T. (2021). Single Mother Entrepreneurs: Issues and Challenges. IRE Transactions on Education, 4, 89–97.

Pueyo, A. (2020). Introduction: Gender and energy – opportunities for all. IDS Bulletin, 51(1), 1–6. https://doi.org/10.19088/1968-2020.102

Rahayu, U., Nurdin, G., & Setyawan, D. B. (2024). Pelatihan Pengelolaan Lingkungan Hidup Sehat bagi Siswa Terdampak Gempa Cianjur. Jurnal Pengabdian UNDIKMA; Vol 5, No 2 (2024): May. https://doi.org/10.33394/jpu.v5i2.9940

Raniga, T. (2022). Women Entrepreneurship as a Strategy for Sustainable Livelihoods. The Thinker, 92(3), 17–25. https://doi.org/10.36615/thethinker.v92i3.1455

Rochgiyanti, R., Sriwati, S., Wafa, I., & Rahmawati, M. (2024). Pelatihan Pembuatan dan Perancangan Website Sebagai Media Sosialisasi Organisasi Borneo Historical Community (BHC) di Kota Banjarmasin. Jurnal Pengabdian UNDIKMA; Vol 5, No 2 (2024): May. https://doi.org/10.33394/jpu.v5i2.10007

Sajjad, M., Kaleem, N., Chani, M. I., & Ahmed, M. (2020). Worldwide role of women entrepreneurs in economic development. Asia Pacific Journal of Innovation and Entrepreneurship, 14(2), 151–160. https://doi.org/10.1108/apjie-06-2019-0041

Satriani, E., & Pryanti, D. (2024). Pelatihan Desain E-Modul Berbasis Aplikasi Heyzine Flipbook bagi Guru SMK YAPIM Pekanbaru. Jurnal Pengabdian UNDIKMA; Vol 5, No 2 (2024): May. https://doi.org/10.33394/jpu.v5i2.10450

Setiawati, E. S. (2023). Jurnal Pengabdian UNDIKMA: 4(3), 555–562.

Sumanasiri, A., & Chandrarathna, P. (2021). Micro-Finance as a Triggering Mechanism for Empowering Women's Entrepreneurship in Sri Lanka. Archives of Business Research, 9(2), 70–86. https://doi.org/10.14738/abr.92.9675

Topimin, S., Hasan, H., Fabeil, N., & Lim, B. (2022). EMPOWERING SINGLE MOTHERS THROUGH INSTITUTIONAL SUPPORT: LESSONS FROM SINGLE MOTHERS IN SABAH. 14, 48–56.

Wanadiatri, H., Juniawan, A., Fathurrahman, F., Wedowati, E. R., Rejeki, F. S., & Haryanta, D. (2024). Pemanfaatan Limbah Ternak untuk Rumah Pangan Lestari dalam Upaya Penanganan Stunting di Desa Gelangsar Kabupaten Lombok Barat. Jurnal Pengabdian UNDIKMA; Vol 5, No 2 (2024): May. https://doi.org/10.33394/jpu.v5i2.9787

Xiaohong, L. (2023). The Role of Government Policies in Promoting Women's Entrepreneurship in China. Journal of Digitainability, Realism & Mastery (DREAM), 2(04), 1–9. https://doi.org/10.56982/dream.v2i04.94

Yendrizal, Y., Yenes, R., & N, E. (2020). Socialization Training Programs Physical Condition Of The Athletes In The Face Of The Situation Of The Pandemic And Post Pandemic In KONI Kota Payakumbuh Sumatera Barat. Jurnal Humanities Pengabdian Kepada Masyarakat, 1(2), 103–113. https://doi.org/10.24036/jha.0102.2020.12




DOI: https://doi.org/10.33394/jpu.v5i3.9706

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 The Author(s)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal Pengabdian UNDIKMA

ISSN: 2722-5097 (Online)

Published by LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Email: [email protected]

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.