Pengaruh Sistem Pembayaran Parkir Cashless Dan E-Money Terhadap Persepsi Pengunjung Lombok Epicentrum Mall
DOI:
https://doi.org/10.33394/vis.v13i2.22961Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh sistem pembayaran parkir cashless dan penggunaan e-money terhadap persepsi pengunjung di Lombok Epicentrum Mall. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik purposive sampling. Sampel penelitian berjumlah 100 responden yang merupakan pengunjung Lombok Epicentrum Mall. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa sistem pembayaran parkir cashless berpengaruh positif dan signifikan terhadap persepsi pengunjung dengan nilai t hitung 3,642 dan signifikansi 0,000 < 0,05. E-money juga berpengaruh positif dan signifikan terhadap persepsi pengunjung dengan nilai t hitung 2,840 dan signifikansi 0,006 < 0,05. Secara simultan, sistem pembayaran parkir cashless dan e-money berpengaruh positif dan signifikan terhadap persepsi pengunjung, yang dibuktikan melalui uji F dengan nilai signifikansi 0,000 < 0,05. Temuan ini menunjukkan bahwa penerapan sistem pembayaran parkir digital yang mudah, cepat, dan aman mampu meningkatkan kenyamanan serta membentuk persepsi positif pengunjung terhadap layanan parkir di Lombok Epicentrum Mall.
Kata Kunci: Sistem Pembayaran Cashless, E-money, Persepsi Pengunjung, Pembayaran Digital.
Abstract: This study aims to analyze the effect of the cashless parking payment system and the use of e-money on visitor perception at Lombok Epicentrum Mall. This research employed a quantitative approach using a survey method with purposive sampling technique. The sample consisted of 100 respondents who were visitors of Lombok Epicentrum Mall. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The results show that the cashless parking payment system has a positive and significant effect on visitor perception with a t-value of 3.642 and a significance level of 0.000 < 0.05. E-money also has a positive and significant effect on visitor perception with a t-value of 2.840 and a significance level of 0.006 < 0.05. Simultaneously, the cashless parking payment system and e-money have a positive and significant effect on visitor perception, as indicated by the F-test with a significance value of 0.000 < 0.05. These findings indicate that the implementation of a digital parking payment system that is easy, fast, and secure can improve convenience and create positive visitor perceptions of parking services at Lombok Epicentrum Mall.
Keywords: cashless payment system, e-money, visitor perception, digital payment.
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