Peningkatan Daya Saing UMKM Pengrajin Telur Asin Pesurungan Lor Melalui Pemasaran Digital dan Manajemen Usaha
Abstract
This community service activity aims to improve the competitiveness of Pesurungan Lor Tegal salted egg craftsmen's MSMEs through digital marketing and business management. The method of implementing the community service uses interactive counseling by interacting, asking, discussing, or practicing directly. The community service evaluation instrument uses a questionnaire in the form of a pre-test and post-test and is analyzed descriptively. The results of this community service show an increase in knowledge and understanding of digital marketing and business management in an effort to build awareness of MSME Salted Egg Craftsmen to run their businesses more developed. MSME actors have also understood the benefits and used several online market ceilings (e-marketplaces) in supporting their business and business management. MSME actors believe that the support for the use of digital marketing and business management can improve their business.
Keywords
Full Text:
PDFReferences
Acosta, A. S., Crespo, A. H., & Agudo, J. C. (2018). Effect of Market Orientation, Network Capability and Entrepreneurial Orienation on International Performance of Small and Medium Enterprises (SMEs). International Business Review, 27. https://doi.org/https://doi.org/10.1016/j. ibusrev.2018.04.004
Azudin, A., & Mansor, N. (2018). Management accounting practices of SMEs: The impact of organizational DNA, business potential and operational technology. Asia Pasific Management Review. https://doi.org/http://dx.doi.org/10.1016/j.apmrv.2017.07.014
Bouwman, H., Nikou, S., & de Reuver, M. (2019). Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs? Telecommunications Policy. https://doi.org/https://doi.org/10.1016/j.telpol.2019.101828
BPS. (2022). Ekonomi Indonesia Triwulan IV 2021 Tumbuh 5,02 Persen (y-on-y).
Cahyuni Novia, dkk. (2022). Dampak Digitalisasi Marketing Terhadap Daya Saing UKM Tahu. Jurnal Pertanian Terpadu, 10. https://doi.org/https://doi.org/10.36084/jpt..v10i2.381
Harjadi. (2022). Dampak Orientasi Kewirausahaan dan Strategi Usaha Terhadap Daya Saing Dalam Meningkatkan Kinerja Bisnis (Studi Kasus Pelaku UMKM Pemerintah Kabupaten Kuningan). Manajemen Motivasi, 18. https://doi.org/http://orcid.org/0000-0001-6023-3867
I Gede Widhiantara, dkk. (2019). Peningkatan Kualitas Produk dan Manajemen Kelompok Tani Jamur Tiram Desa Luwus Tabanan. BHAKTI PERSADA, 5. https://doi.org/https://dx.doi.org/10.31940/bp.v5i1.1022
Laili, Y. F. dan, & Hendra, S. A. (2020). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN UMKM SENTRA BATIK DI KOTA PEKALONGAN. DIPONEGORO JOURNAL OF ECONOMICS, 9.
Limanseto, H. (2022). Perkembangan UMKM Critical Engine Perekonomian Nasional Terus Mendapatkan Dukungan Pemerintah. Kementerian Koordinator Bidang Perekonomian RI. https://www.ekon.go.id/publikasi/detail/4593/perkembangan-umkm-sebagai-critical-engine-perekonomian-nasional-terus-mendapatkan-dukungan-pemerintah
Opan Arifudin. (2020). Pengaruh Kompensasi Terhadap Kinerja Karyawan Di PT. GLOBAL (PT.GM). Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi). https://doi.org/https://doi.org/10.31955/mea.v3i2.243
Pahrul Fauzi, et al. (2021). Pendampingan UMKM Di Tengah Pandemi Covid-19. Dimasejati.
Popa, S., Soto-Acosta, P., & Perez-Gonzalez, D. (2018). An Investigation of the Effect of Electronic Business on Financial Performance of Spanish Manufacturing SMEs. Technological Forecasting and Social Change. https://doi.org/https://doi.org/10.1016/j.techfore.2016.08.01
Tresnawati, Y. S., Wardiani, W., & Anisyahrini, R. (2021). Pengembangan Digital Marketing Dalam Meningkatkan Daya Saing Usaha Kecil Rajutan Terdampak Covid 19 Di Kampoeng Rajoet Kota Bandung. Community Development Journal: Jurnal Pengabdian Masyarakat,.
Tri Hanifawati, R. S. L. (2021). Peningkatan Kinerja UMKM Selama Pandemi Covid-19 melalui Penerapan Inovasi Produk dan Pemasaran Online. Warta LPM, 24. http://journals.ums.ac.id/index.php/wart
DOI: https://doi.org/10.33394/jpu.v5i4.9582
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 The Author(s)

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Pengabdian UNDIKMA
ISSN: 2722-5097 (Online)
Published by LPPM Universitas Pendidikan Mandalika (UNDIKMA)
Email: [email protected]
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.