Pengentasan Kemiskinan Ekstrem Berbasis Potensi Lokal: Diversifikasi Produk Olahan Kacang Tanah di Desa Kuanheun Kabupaten Kupang
DOI:
https://doi.org/10.33394/jpu.v7i4.22786Keywords:
product diversification, peanut, extreme poverty, community empowerment, SDGsAbstract
This community service program aims to strengthen the economic capacity of local communities through the diversification of peanut-based food products, improved business management, and digital marketing. The program was implemented through training, mentoring, practical demonstrations, and business assistance. The results indicate improvements in the partners' knowledge and skills in producing three flagship products: pecel seasoning, peanut crackers, and egg-coated peanuts. The partners also developed competencies in product packaging and label design, basic bookkeeping, and online and offline marketing. Furthermore, the program contributes directly to the achievement of the Sustainable Development Goals (SDGs), particularly Goal 1 (No Poverty), Goal 4 (Quality Education), and Goal 8 (Decent Work and Economic Growth). Follow-up initiatives are directed toward strengthening independent business groups, expanding marketing networks, and replicating the program model in other regions.
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