Pelatihan Aplikasi Lamikro dan Pengembangan Strategi Pemasaran Berkelanjutan untuk Meningkatan Kapasitas Manajerial UMKM Budidaya Ikan Patin di Kabupaten Kampar

Authors

  • Mashur Fadli Universitas Riau, Indonesia
  • Endang Sutrisna Universitas Riau, Indonesia
  • Hussein Al Muhtadeebillah Universitas Riau, Indonesia
  • Febrina Rita Albeta Universitas Riau, Indonesia
  • Jeneva Augustin Universitas Riau, Indonesia
  • Denny Amansyah Universitas Riau, Indonesia

DOI:

https://doi.org/10.33394/jpu.v7i4.22493

Keywords:

LAMIKRO, Financial Management, Sustainable Marketing Strategy, Digital Marketing, Patinfish Farming MSMEs

Abstract

This community service program aims to strengthen the managerial capacity of micro, small, and medium-sized enterprise (MSME) owners through training in the use of the LAMIKRO application and the development of sustainable marketing strategies. The program adopted a participatory approach comprising three stages: needs assessment, hands-on training, and mentoring. Program evaluation involved practical observations, assessment of participants' assignments, interviews, and pre-test and post-test assessments administered to 50 participants. The collected data were analyzed using descriptive quantitative and qualitative approaches. The results showed that 90% of participants were able to install and use the LAMIKRO application and generate basic financial reports. The mean knowledge score increased from 50.93 on the pre-test to 79.47 on the post-test, representing an average gain of 28.53 points and an N-Gain score of 0.597 (59.73%), which falls within the moderate category. Regarding marketing competencies, 90% of participants were able to develop marketing mix strategies, 85% demonstrated an understanding of and ability to apply segmentation, targeting, and positioning (STP), and 80% had begun using digital media for promotional activities. These findings suggest that integrating digital financial literacy with marketing strategy development can strengthen MSMEs' foundational capacity to manage their businesses in a more structured, market-oriented, and technologically adaptive manner.

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Published

2026-11-03

How to Cite

Mashur Fadli, Endang Sutrisna, Hussein Al Muhtadeebillah, Febrina Rita Albeta, Jeneva Augustin, & Denny Amansyah. (2026). Pelatihan Aplikasi Lamikro dan Pengembangan Strategi Pemasaran Berkelanjutan untuk Meningkatan Kapasitas Manajerial UMKM Budidaya Ikan Patin di Kabupaten Kampar. Jurnal Pengabdian UNDIKMA, 7(4). https://doi.org/10.33394/jpu.v7i4.22493

Issue

Vol. 7 No. 4 (2026): November (IN PRESS)

Section

Articles

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