Digitalisasi Pemasaran Produk Kakao dan Ayam KUB sebagai Strategi Penguatan Ekonomi Kelompok Tani di Kabupaten Manggarai Timur Nusa Tenggara Timur

Authors

  • Maria Salestina Ngoni Universitas Katolik Indonesia Santu Paulus Ruteng, Indonesia
  • Defiyanto Djami Adi Universitas Katolik Indonesia Santu Paulus Ruteng, Indonesia
  • Jessyca P. Chourunnisa Universitas Katolik Indonesia Santu Paulus Ruteng, Indonesia
  • Nautus Stivano Dalle Universitas Katolik Indonesia Santu Paulus Ruteng, Indonesia
  • Hilarius Y. Sikone Universitas Katolik Indonesia Santu Paulus Ruteng, Indonesia
  • Wigbertus G. Utama Universitas Katolik Indonesia Santu Paulus Ruteng, Indonesia
  • Yohana M. F. Bollyn Universitas Katolik Indonesia Santu Paulus Ruteng, Indonesia
  • Puspita C. Achmadi Universitas Katolik Indonesia Santu Paulus Ruteng, Indonesia
  • Yuliana Wahyu Universitas Katolik Indonesia Santu Paulus Ruteng, Indonesia

DOI:

https://doi.org/10.33394/jpu.v7i4.22346

Keywords:

Marketing Digitalization, KUB Chicken, Cocoa, Economic Empowerment, Farmer Group

Abstract

This community service program aims to strengthen the capacity of the Sahabat Tani Farmers Group to utilize digital technology for marketing cocoa and Kampung Unggul Balitbangtan (KUB) chickens in Wae Munde Preparatory Village, East Manggarai Regency, East Nusa Tenggara, Indonesia. The program adopted a participatory approach involving socialization, mentoring, and hands-on practice. Program effectiveness was assessed using pre-test and post-test instruments, with the results analyzed descriptively. The findings indicate a substantial improvement in participants' understanding of digital marketing, with the mean score increasing from 5% on the pre-test to 93% on the post-test, representing an increase of 88 percentage points. All participants successfully created digital marketing accounts and independently uploaded their products. These findings demonstrate that the program effectively enhanced farmers' knowledge and skills in digital marketing. The initiative is expected to expand market reach, increase product value, and promote the sustainable economic empowerment of the farmers' group.

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Published

2026-11-03

How to Cite

Ngoni, M. S., Defiyanto Djami Adi, Jessyca P. Chourunnisa, Dalle, N. S., Hilarius Y. Sikone, Wigbertus G. Utama, … Yuliana Wahyu. (2026). Digitalisasi Pemasaran Produk Kakao dan Ayam KUB sebagai Strategi Penguatan Ekonomi Kelompok Tani di Kabupaten Manggarai Timur Nusa Tenggara Timur. Jurnal Pengabdian UNDIKMA, 7(4). https://doi.org/10.33394/jpu.v7i4.22346

Issue

Vol. 7 No. 4 (2026): November (IN PRESS)

Section

Articles

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