Pemberdayaan Masyarakat Berbasis Diversifikasi Olahan Ikan Lele dalam Mendukung Kemandirian Ekonomi Ibu-Ibu PKK Pasekan Lor Sleman DIY
DOI:
https://doi.org/10.33394/jpu.v7i4.22226Keywords:
Community Empowerment, Product Diversification, Catfish, Economic Self-RelianceAbstract
This community service program aims to enhance the knowledge and skills of members of the Family Welfare Movement (PKK) in Neighborhood Association (RW) 04, Pasekan Lor Hamlet, in diversifying value-added processed catfish products, strengthening digital marketing capabilities, and improving business financial management skills. The program involved 22 participants and adopted a Participatory Rural Appraisal (PRA) approach comprising four stages: needs identification, training, evaluation, and mentoring. Program evaluation was conducted using pre-test and post-test assessments, with the data analyzed descriptively. The results demonstrate that the program successfully facilitated the diversification of fish bone-based products into five value-added food products: crackers, fish bone sticks, meatballs, dim sum, and shredded fish floss. In addition to acquiring food processing skills, participants developed competencies in product branding and packaging, social media-based digital marketing, cost of goods manufactured (COGM) calculations, selling price determination, and basic business financial recordkeeping. The pre-program and post-program assessments indicated improvements in participants' knowledge and skills, with a mean post-program score of 85. These achievements suggest that the program contributed to strengthening participants' capacity to develop locally based businesses by leveraging available local resources.
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