Revitalizing Village-Owned Enterprises through Micro-Business Empowerment: Strengthening Financial Literacy, Product Design, and Digital Marketing in Yatu Raharja Village, Papua
DOI:
https://doi.org/10.33394/jpu.v7i3.21982Keywords:
Financial Literacy, Selling Price, Product Packaging Design, Digital Marketing, Village-Owned EnterpriseAbstract
This community service program aims to strengthen the financial literacy, product design, and digital marketing capacity of micro-enterprise owners in Yatu Raharja Village, Arso X District, Keerom Regency, Papua, as an initial step toward revitalizing the long-inactive Village-Owned Enterprise (BUMKam). The program was implemented by the Community Service Team of the Faculty of Economics and Business, Cenderawasih University, in collaboration with the Yatu Raharja Village Government and the local Family Welfare Empowerment (PKK) organization. The intervention involved ten micro-enterprise owners selected through a preliminary household survey conducted alongside a broader community survey involving PKK members. To address the limited availability of laptop computers, two structured mentoring tools—a Simple Selling Price Worksheet and a Manual Business Cashbook—were developed and distributed in printed form. These materials were complemented by Canva-based visual learning resources covering product branding, packaging design, and Instagram content development. Baseline data were analyzed descriptively using percentage distributions and triangulated through SWOT analysis, while program outcomes were evaluated qualitatively through participatory observation and reflective discussions conducted during two mentoring sessions. The findings indicated improvements in participants' ability to apply cost-based pricing, increased commitment to maintaining routine financial records, and strong interest in using Instagram as a promotional platform. These outcomes were assessed through participatory observation rather than standardized pre- and post-intervention testing. Overall, these findings suggest that context-sensitive mentoring supported by practical learning tools can strengthen the entrepreneurial capacity of rural micro-enterprises and provide a foundation for the phased revitalization of the Yatu Raharja Village-Owned Enterprise (BUMKam).
References
Andrianto, M. S., Matoati, R., & Ermawati, W. J. (2023). Revitalization of Organization and Business Determination of BUMDes Cibadak Mandiri of Desa Cibadak, Ciampea, Bogor. Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 9(1), 12. https://doi.org/10.22146/jpkm.79467
APJII. (2025). Survei Profil Internet Indonesia 2025. https://survei.apjii.or.id/
Chambers, R. (1994). The origins and practice of participatory rural appraisal. World Development, 22(7), 953–969. https://doi.org/10.1016/0305-750X(94)90141-4
Creswell, J. W., & Creswell, J. D. (2022). Research design : qualitative, quantitative, and mixed methods approaches. 1–320. https://books.google.com/books/about/Research_Design.html?hl=id&id=Rkh4EAAAQBAJ
Hesti, M., & Markos, V. (2024). Exploring the Efficacy of Student Community Service Programs (KKN) in Higher Education Institutions: A Case Study in Indonesia. Különleges Bánásmód - Interdiszciplináris Folyóirat, 10(2), 77–89. https://doi.org/10.18458/KB.2024.2.77
Israel, B. A., Schulz, A. J., Parker, E. A., & Becker, A. B. (1998). REVIEW OF COMMUNITY-BASED RESEARCH: Assessing Partnership Approaches to Improve Public Health. Annual Review of Public Health, 19(1), 173–202. https://doi.org/10.1146/annurev.publhealth.19.1.173
Khristiana, Y., Santosa, J., Utomo, A., Imron Pahlawi, L. A., & Susilowati, E. M. (2024). Strategi Digitalisasi UMKM: Pendampingan dan Implementasi di Kampung Batik Pungsari, Sragen. JICS : Journal Of International Community Service, 3(02), 99–109. https://doi.org/10.62668/jics.v3i02.1372
Kretzmann, J. P., & McKnight, J. (1993). Building Communities from the Inside Out. https://books.google.co.id/books?id=cfUG0QEACAAJ&hl=id&source=gbs_book_other_versions_r&cad=3
Kyeyune, G. N., & Ntayi, J. M. (2025). Empowering rural communities: the role of financial literacy and management in sustainable development. Frontiers in Human Dynamics, 6. https://doi.org/10.3389/fhumd.2024.1424126
Liana, C., Bilqis, F., Siswanto, A. H., & Rahardja, A. (2025). Training on The Use of Instagram as A Marketing Communication Tool for Msmes in Tebet District. ICCD, 7(1), 1125–1129. https://doi.org/10.33068/iccd.v7i1.997
Nurani, N., Intan Permatasari, R. L., Khalik, A., Hamzah, M., & Nurhani, N. (2025). The Role of Accounting Literacy in Improving the Financial Performance of SMEs: A Study on Micro Entrepreneur Community in Indonesia. Golden Ratio of Community Services and Dedication, 5(2), 28–39. https://doi.org/10.52970/grcsd.v5i2.1451
OJK & BPS. (2024). Siaran Pers Bersama: OJK dan BPS Umumkan Hasil Survei Nasional Literasi dan Inklusi Keuangan Tahun 2024. https://ojk.go.id/id/berita-dan-kegiatan/siaran-pers/Pages/OJK-dan-BPS-Umumkan-Hasil-Survei-Nasional-Literasi-dan-Inklusi-Keuangan-Tahun-2024.aspx
Rosari, D., Kadir Ritonga, A., & Sihombing, D. (2025). Enhancing the Market Value of MSMEs Products through Packaging Improvement in Buluh Duri Tourism Village, Serdang Bedagai, North Sumatra, Indonesia. Dinasti International Journal of Education Management And Social Science, 6(2), 1634–1640. https://doi.org/10.38035/dijemss.v6i2.3927
Satoto, S., Nuriyatman, E., Mushawirya, R., Mujib, M. M., & Haq, M. I. (2024). Revitalization of Village-Owned Enterprises to Strengthen the Community Economy in Indonesia: Between Policy and Prosperity. Jambe Law Journal, 7(2), 509–537. https://doi.org/10.22437/home.v7i2.364
Ultari, T., & Khoirunurrofik, K. (2024). The Role of Village-Owned Enterprises (BUMDes) in Village Development: Empirical Evidence from Villages in Indonesia. Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning, 8(2), 256–280. https://doi.org/10.36574/jpp.v8i2.559
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 The Author(s)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
