Transformasi Limbah Sabut Kelapa Menjadi Cocopeat Berbasis Trichoderma melalui Teknologi Tepat Guna dan Digitalisasi Pemasaran untuk Penguatan Ekonomi Kelompok Tani

Authors

  • Wilda Widiawati Universitas Muhammadiyah Enrekang, Indonesia https://orcid.org/0000-0002-4056-9256
  • Nursyawal Nacing Universitas Muhammadiyah Enrekang , Indonesia
  • Haerusman Universitas Muhammadiyah Enrekang , Indonesia
  • Zamri Universitas Muhammadiyah Enrekang, Indonesia

DOI:

https://doi.org/10.33394/jpu.v7i4.21973

Keywords:

Trichoderma, Coconut Husk Waste, Appropriate Technology, Digital Marketing, Farmers Group

Abstract

This community service program aims to optimize the utilization of coconut coir waste by transforming it into Trichoderma-enriched cocopeat with economic value through the application of appropriate technology and the strengthening of digital marketing capabilities among members of the Makmur Farmers' Group in Tungka Village, Enrekang Regency. The program was implemented through socialization, training, and mentoring activities. Program evaluation employed pre-tests and post-tests, with the results analyzed descriptively. The findings revealed an increase in participants' mean scores from 40.57 in the pre-test to 80.76 in the post-test, representing an improvement of 40.19 points. The training also focused on enhancing the partners' skills in processing coconut coir waste into Trichoderma-enriched cocopeat, developing product identity and packaging, and utilizing social media, online marketplaces, and landing pages for promotional purposes. This program integrates agricultural waste processing, appropriate technology, and digital marketing as an empowerment strategy to increase the added value of agricultural waste, strengthen farmers' group capacity, and support the sustainable development of businesses based on local resources.

References

Allo, K. P., Widiawati, W., Danindra, F., & Haliq, M. I. (2025). Dampak Konten Viral di Platform Instagram : Tantangan dan Konsekuensi. Literatify: Trends in Library Developments, 6(1), 163–170. https://doi.org/10.24252/literatify.v6i1.55463

BPPSDMP. (2019). Laporan Kinerja, Badan Penyuluhan dan Pengembangan SDM Pertanian Tahun 2021. Sustainability (Switzerland), 11(1), 1–14.

Febriana, E. (2012). Pemberdayaan Masyarakat Dalam Bidang Ekonomi Untuk Mewujudkan Ekonomi Nasional Yang Tangguh. Jurnal Manajemen Dan Kewirausahaan, 3(September), 2.

Karta Jayadi, H. H. (2025). Pengaruh Digitalisasi Terhadap Peningkatan Desain Branding. Indonesian Journal of Social and Educational Studies, 6(2), 215–224. https://doi.org/https://doi.org/10.26858/ijses.v6i2.78856

Maimuna Nontji, Muliaty Galib, dkk. (2022). Pemanfaatan Sabut Kelapa Menjadi Cocopeat dalam Upaya Peningkatan Ekonomi Masyarakat. Jurnal Pengandian Dan Pemberdayaan Masyarakat, 6(1), 145–152. https://doi.org/10.30595/jppm.v6i1.7581

Nacing, Nursyawal, Wilda Widiawati, dkk. (2026). Pelatihan Perbanyakan Trichoderma Sp. Dan Demonstrasi Plot Pembuatan Pupuk Trichokompos Sebagai Upaya Budidaya Cabai Cakra (Capsicum Frutescens L. Var. Cakra) Yang Ramah Lingkungan. Jurnal Dinamika Pengabdian, 11(2), 120–127. https://doi.org/https://doi.org/10.20956/jdp.v11i2.45908

Ridwan, I., Dollo, A., & Andriyani, A. (2019). Implementasi pendekatan Participatory Rural Appraisal pada program pelatihan (p. 2). Journal of Nonformal Education and Community Empowerment. https://doi.org/https://doi.org/10.15294/jnece.v3i2.34913

Statistik, B. P. (2024). Kabupaten Enrekang dalam Angka 2024. https://enrekangkab.bps.go.id/id

Wafa Shafira, Aji Ali Akbar, O. S. (2021). Penggunaan Cocopeat Sebagai Pengganti Topsoil Dalam Upaya Perbaikan Kualitas Lingkungan di Lahan Pascatambang di Desa. Jurnal Ilmu Lingkungan, 19(2), 432–443. https://doi.org/10.14710/jil.19.2.432-443

Widiawati, W., Allo, K. P., & Ridwan, M. M. (2024). Pendampingan dan Fasilitasi Sertifikasi Halal untuk Meningkatkan Daya Saing Produk Lokal. Maspul Journal of Community Empowerment, 6(1), 49–54. https://ummaspul.e-journal.id/pengabdian/article/view/7932

Widiawati, W. dkk. (2025). Pengaruh Persepsi dan Preferensi Konsumen Terhadap Keputusan Pembelian Buah Lokal. Indo-Fintech Intellectuals: Journal of Economics and Business p-ISSN:, 4(6), 3654–3669. https://doi.org/https://doi.org/10.54373/ifijeb.v4i6.2639

Widiawati, W., Nacing, N., Busa, Y., Laga, A., & Fitrianti, R. (2025). Manajemen Pemasaran Digital Dan Jejaring Kemitraan Dalam Pengembangan Produk Virgin Coconut Oil ( Vco ) Sebagai Upaya. Martabe: Jurnal Pengabdian Kepada Masyarakat, 8. https://doi.org/https://doi.org/10.31604/jpm.v8i12.4583-4597

Widiawati, W., Potton, Z., & Azhari, B. (2025). Analisis Strategi Bauran Pemasaran dan Kualitas Produk dalam Meningkatkan Volume Penjualan. Journal of Artificial Intelligence and Digital Business, 4(1), 139–143. https://doi.org/https://doi.org/10.31004/riggs.v4i1.379

Published

2026-11-03

How to Cite

Widiawati, W., Nacing, N., Haerusman, & Zamri. (2026). Transformasi Limbah Sabut Kelapa Menjadi Cocopeat Berbasis Trichoderma melalui Teknologi Tepat Guna dan Digitalisasi Pemasaran untuk Penguatan Ekonomi Kelompok Tani . Jurnal Pengabdian UNDIKMA, 7(4). https://doi.org/10.33394/jpu.v7i4.21973

Citation Check