Transformasi Limbah Sabut Kelapa Menjadi Cocopeat Berbasis Trichoderma melalui Teknologi Tepat Guna dan Digitalisasi Pemasaran untuk Penguatan Ekonomi Kelompok Tani
DOI:
https://doi.org/10.33394/jpu.v7i4.21973Keywords:
Trichoderma, Coconut Husk Waste, Appropriate Technology, Digital Marketing, Farmers GroupAbstract
This community service program aims to optimize the utilization of coconut coir waste by transforming it into Trichoderma-enriched cocopeat with economic value through the application of appropriate technology and the strengthening of digital marketing capabilities among members of the Makmur Farmers' Group in Tungka Village, Enrekang Regency. The program was implemented through socialization, training, and mentoring activities. Program evaluation employed pre-tests and post-tests, with the results analyzed descriptively. The findings revealed an increase in participants' mean scores from 40.57 in the pre-test to 80.76 in the post-test, representing an improvement of 40.19 points. The training also focused on enhancing the partners' skills in processing coconut coir waste into Trichoderma-enriched cocopeat, developing product identity and packaging, and utilizing social media, online marketplaces, and landing pages for promotional purposes. This program integrates agricultural waste processing, appropriate technology, and digital marketing as an empowerment strategy to increase the added value of agricultural waste, strengthen farmers' group capacity, and support the sustainable development of businesses based on local resources.
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