Development of Culinary MSME Businesses Through the Implementation of E-Business and Halal Certification Assistance for MSME Products

Riandy Mardhika Adif, Ghita Yoshanti, Rahmat Kurnia, Reza Firmansyah HSB, Khairul Fahmi

Abstract


This community service aims to increase the skills and knowledge of culinary MSME players, develop an e-business system through online sales platforms, and have certified halal culinary MSME products. This service used the Participatory Action Research (PAR) method to enhance the operational skills of culinary MSMEs in Tabek Patah Village. Through training, MSME actors gained skills in halal certification, digital marketing, and online business tools such as Shopee, Tokopedia, Instagram, WhatsApp Business, and Google Maps. They learned to create digital catalogs, register their businesses on Google Maps, and obtain Business Identification Numbers (NIBs), while understanding the benefits of halal certification for market expansion. Despite challenges like limited internet infrastructure and initial skepticism, the program significantly improved MSMEs’ visibility, competitiveness, and confidence in using technology. However, continuous assistance remains crucial to sustain these advancements and address remaining barriers, ensuring long-term success in integrating technology and halal standards into their operations.

Keywords


Culinary MSME; Mentoring; E-Commerce; Halal Certification; Digital Marketing.

References


Ab Talib, M. S., Abdul Hamid, A. B., & Chin, T. A. (2016). Can halal certification influence logistics performance?. Journal of Islamic Marketing, 7(4), 461–475. https://doi.org/10.1108/JIMA-02-2015-0015

Annabi, C. A., & Ibidapo-Obe, O. O. (2017). Halal certification organizations in the United Kingdom: An exploration of halal cosmetic certification. Journal of Islamic Marketing, 8(1), 107–126. https://doi.org/10.1108/JIMA-06-2015-0045

Aprilia, F., & Saraswati, T. G. (2021). Analisis Kesadaran Halal Sebagai Variabel Intervening Pada Pengaruh Sertifikasi Halal Terhadap Minat Beli Kosmetik Halal Wardah Di Kabupaten Pemalang. Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi, 5(1), 1125. Retrieved from http://journal.stiemb.ac.id/index.php/mea/article/view/980

Aprilia, S., & Priantina, A. (2022). Analisa Strategi Peningkatan Sertifikasi Halal. IJMA: International Journal Mathla’ul Anwar of Halal Issues, 2(1), 50–71.

Bisri, C., Bancin, H., Aznur, M., Panjaitan, M. A., Suyadi, N. A., & Sitompul, S. (2023). Analisis dan Desain Aplikasi Penjualan Bagi UMKM Berbasis Cloud Computing. Jurnal Komputer Teknologi Informasi Dan Sistem Informasi (JUKTISI), 1(3), 185–191.

Charos, W. A., Nasution, M. I. P., & Sundari, S. S. A. (2023). Sistem Informasi Perusahaan Pada E - Bussines. Jurnal Ekonomi Manajemen dan Bisnis (JEMB), 1(1), 27–30. https://doi.org/10.47233/jemb.v1i1.450

Damayanti, T., Fasa, M. I., & Fachri, A. (2022). Analisis Strategi Pemasaran E-Bussines Dalam Internet Bisnis ( Studi Kasus Pada Tokopedia ). Jurnal Ekonomak, 8(1), 1–12.

Djakasaputra, A. W. (2021). Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing. International Journal of Data and Network Science, 303–310.

Faridah, H. D. (2019). Halal certification in Indonesia; history, development, and implementation. Journal of Halal Product and Research, 2(2), 68. HYPERLINK "https://doi.org/10.20473/jhpr.vol.2-issue.2.68-78" https://doi.org/10.20473/jhpr.vol.2-issue.2.68-78

Fatimah, S. (2017). STRATEGI KOMUNIKASI PEMASARAN E-COMMERCE MELALUI WEBSITE KLIKHOTEL.COM. Jurnal Common, 1(2). HYPERLINK "https://doi.org/10.34010/common.v1i2.572" https://doi.org/10.34010/common.v1i2.572

Kasmi, K. &. (2017). Penerapan E-Commerce Berbasis Business To Consumers Untuk Meningkatan Penjualan Produk Makanan Ringan Khas Pringsewu. Jurnal Aktual, 109–116.

Katuk, N., Ku-Mahamud, K. R., Kayat, K., Abdul Hamid, M. N., Zakaria, N. H., & Purbasari, A. (2021). Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia. Journal of Islamic Marketing, 12(5), 1043–1062. https://doi.org/10.1108/JIMA-03-2020-0068

Kemmis, S., & McTaggart, R. (2005). Participatory action research: Communicative action and the public sphere. In N. K. Denzin & Y. S. Lincoln (Eds.), The Sage handbook of qualitative research (3rd ed., pp. 559–603). Sage Publications.

Latief, F. (2022). Penerapan E-Business Pada Pelaku Usaha Mikro, Kecil Dan Menengah Di Kabupaten Maros. JICS : Journal Of International Community Service, Volume 01. Nomor 02 Desember 2022.

Latief, F. R. (2022). Peningkatan UMKM Bidang Pemasaran dan Keuangan Menyongsong Indonesia Emas 2045.

Lbs, A. H., Manurung, E. H., & Nurbaiti, N. (2022). Application of the E-Bussines Concept to a Double Bread Company (Case Study of FEBI UINSU Students). Jurnal Ekonomi, Manajemen, Akuntansi Dan Keuangan, 3(1). HYPERLINK "https://doi.org/10.53697/emak.v2i4.400" https://doi.org/10.53697/emak.v2i4.400

Moerad, S. K., Wulandari, S. P., Chamid, M. S., Savitri, E. D., Rai, N. G., & Susilowati, E. (2023). Sosialisasi Serta Pendampingan Sertifikasi Halal UMKM di Kabupaten Sidoarjo. Sewagati, 7(1), 11–25.

Muhammad, M. A., Elistina, A. B., & Ahmad, S. (2020). The challenges faced by halal certification authorities in managing the halal certification process in Malaysia. Food Research, 4, 170–178. https://doi.org/10.26656/fr.2017.4(S1).S17

Muneeza, A., & Mustapha, Z. (2021). Halal certification process for fisheries products in Maldives. Journal of Islamic Marketing, 12(2), 451–466. https://doi.org/10.1108/JIMA-02-2019-0035

Nugroho, A. (2019). The benefits of implementing e-business in improving sales and expanding MSME markets. Journal of Business Development, 45(3), 123–135.

Pardiansyah, E., Abduh, M., & Najmudin. (2022). Sosialisasi dan Pendampingan Sertifikasi Halal Gratis (Sehati) Dengan Skema Self-Declare Bagi Pelaku Usaha Mikro di Desa Domas. Jurnal Pengabdian Dan Pengembangan Masyarakat Indonesia, 1(2), 101–110. https://doi.org/10.56303/jppmi.v1i2.39

Putri Indah Permatasari, & Masruchin. (2022). Analisa Proses Bisnis Dan Model Bisnis Pada Platform E-commerce Syariah Salamin.Id. Syarikat: Jurnal Rumpun Ekonomi Syariah, 5(1), 171–180. https://doi.org/10.25299/syarikat.2022.vol5(1).9030

Raharjo, T. W. (2019). Penguatan Strategi Pemasaran dan Daya Saing UMKM Berbasis Kemitraan Desa Wisata. Jakad Media Publishing.

Rahmadhani, S., Rizki, A., Siregar, A. I. F., & Nurbaiti. (2021). Implementation of E-Business Strategy to Increase Competitive Advantage (Case Study At PT. Airasia Indonesia). Jurnal Ekonomi Manajemen Akuntansi Dan Keuangan, 3(1), 88–93.

Rahmat, A. &. (2020). Model Participation Action Research Dalam Pemberdayaan Masyarakat. Aksara: Jurnal Ilmu Pendidikan Nonformal, 62-71.

Razalli, M. R., Yusoff, R. Z., & Roslan, M. W. M. (2013). A framework of Halal certification practices for hotel industry. Asian Social Science, 9(11), 316–326. https://doi.org/10.5539/ass.v9n11p316

Rido, M., & Sukmana, A. H. (2021). Urgensi Sertifikasi Halal Bagi Bisnis Umkm. JOURNAL Of APPLIED BUSINESS And BANKING (JABB), 2(2). https://doi.org/10.31764/jabb.v2i2.5644

Salindal, N. A. (2019). Halal certification compliance and its effects on companies’ innovative and market performance. Journal of Islamic Marketing, 10(2), 589–605. https://doi.org/10.1108/JIMA-04-2018-0080

Satria, A., & Trinanda, O. (2019). Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang. Jurnal Ecogen, 2(3), 463. https://doi.org/10.24036/jmpe.v2i3.7418

Sitakar, B., Rozi, Y. F., & Lestari, D. (2023). Pemanfaatan Virtual Community Sebagai Media Komunikasi E-Bussines. Jurnal Ilmiah Multidisiplin, 1(6). Retrieved from https://doi.org/10.5281/zenodo.8127856

Stringer, E. T. (2014). Action Research (4th ed.). Sage Publications.

Susilawati, S., Prihadi, M. J., & Huda, N. (2020). Empowerment of MSMEs through e-business and halal certification in community service programs. Jurnal Pengabdian Kepada Masyarakat, 4(2), 123–132.

Syafitri, M. N., Salsabila, R., & Latifah, F. N. (2022). Urgensi Sertifikasi Halal Food Dalam Tinjauan Etika Bisnis Islam. Al Iqtishod: Jurnal Pemikiran dan Penelitian Ekonomi Islam, 10(1), 16–42. https://doi.org/10.37812/aliqtishod.v10i1.305

Tahliani, H. (2023). Sertifikasi Halal dan Implikasinya Untuk Meningkatkan Daya Saing Perusahaan. Syar’ie : Jurnal Pemikiran Ekonomi Islam, 6(1), 1–12. Retrieved from https://stai-binamadani.e-journal.id/Syarie/article/view/444

Utomo, M. N., (2017). Kajian Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Kota Tarakan. Jurnal Organisasi dan Manajemen, 13, 2: 99-118. https://doi.org/10.33830/jom.v13i2.55.2017

Villa Pugo, M. E., Erazo Álvarez, J. C., Narváez Zurita, C. I., & Erazo Álvarez, C. A. (2019). El Business Intelligence como estrategia de Marketing Digital aplicado en Agencias de Viaje. Cienciamatria, 5(1), 328–360. https://doi.org/10.35381/cm.v5i1.270

Wannasupchue, W., Mohamad, S. F., Ishak, F. A. C., & Ungku Zainal Abidin, U. F. (2023). Challenges to obtain halal certification among restaurants in northeast Thailand. Journal of Islamic Marketing, 14(2), 607–621. https://doi.org/10.1108/JIMA-04-2021-0124




DOI: https://doi.org/10.33394/jpu.v6i2.15120

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 The Author(s)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal Pengabdian UNDIKMA

ISSN: 2722-5097 (Online)

Published by LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Email: [email protected]

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.