Pelatihan Pembuatan Search Engine Optimization (SEO) sebagai Upaya Mengoptimalkan Pemasaran Digital UMKM
Abstract
This community service aims to increase the knowledge and skills of Daengta Roti Balikpapan MSME managers in optimizing digital marketing through the use of Search Engine Optimization (SEO). The method of implementing this service uses training, which includes socialization, discussion, and mentoring. The target of this activity is to strive for optimal use of the Google site through SEO to increase visitors and buyers. The evaluation instrument for this activity uses a questionnaire and is analyzed descriptively. The results of this service show that Daengta Roti Balikpapan MSMEs have the knowledge and skills to operate and manage SEO well. MSME players also understand the steps to attract and increase the number of visits through Search Engine Optimization (SEO) by adding descriptions for products, adding information on Google Maps, connecting to Instagram or Facebook, and creating a Google site.
Keywords
Full Text:
PDFReferences
APJII, (2022). Profil Internet Indonesia 2022 [online] Tersedia di: https://survei.apjii.or.id/
Artanto, H dan Nurdiyansyah, F. (2017). Penerapan SEO (Search Engine Optimization) Untuk Meningkatkan Penjualan Produk. Journal of Information Technology and Computer Science (JOINTECS), 1(2), doi: 10.31328/jointecs.v2i1.409.
Confetto, M., G dan Covucci, C. (2021). Sustainability-contents SEO”: a semantic algorithm to improve the quality rating of sustainability web contents.The TQM Journal, 33(7), 295-317, doi: 10.1108/TQM-05-2021-0125.
Data Reportal, (2024). Digital 2024: Indonesia [Online] Tersedia di: https://datareportal.com/reports/digital-2024-indonesia.
Data Reportal, (2023). Digital 2023: Indonesia [Online] Tersedia di: https://datareportal.com/reports/digital-2023-indonesia
East Ventures Digital Competitiveness Index. (2022). Indeks Pemanfaatan Internet oleh Tenaga Kerja/UMKM Berdasarkan Wilayah [Online] Tersedia di:https://databoks.katadata.co.id/datapublish/2022/11/20/ini-perbandingan-tingkat-adopsi-digital-umkm-di-wilayah-indonesia
Guven, H. (2020). Industry 4.0 and Marketing 4.0: In Perspective of Digitalization and E-Commerce. Akkaya, B. (Ed.) Agile Business Leadership Methods for Industry 4.0, Emerald Publishing Limited, Leeds, pp. 25-46. https://doi.org/10.1108/978-1-80043-380-920201003.
Imaniawan1, F., F., D, Wijianto, R., dan Mulyanto, J., D. (2020). Penerapan Search Engine Optimization Untuk Meningkatkan Peringkat Website Pada Search Engine Results Page Google (Studi Kasus: www.superbengkel.co.id). Jurnal Sains dan Manajemen, 8(2), doi:10.31294/evolusi.v8i2.9172.
Kominfo, 2022. Kenaikan Jumlah UMKM Go OnlineJadi Hasil Konkret Pembahasan Transformasi Digital di KTT G20 [Online] tersedia di: https://www.kominfo.go.id/content/detail/45636/kenaikan-jumlah-umkm-go-online-jadi-hasil-konkret-pembahasan-transformasi-digital-di-ktt-g20/0/berita_satker
Lamberton, C. dan Stephen, A., T. (2016). A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry. Journal of Marketing, 80, 146–172, doi: 10.1509/jm.15.0415.
Rifa’i, Z. and Oktaviana, L. D. (2020). Pelatihan Digital Marketing dan Optimasi SEO Pada Marketplace Pada Sentra Umkm Banyumas Untuk Memaksimalkan Pemasaran Produk Secara Online. Madani : Indonesian Journal Of Civil Society, 2(1). Doi: 10.35970/madani.v2i1.99.
Statista (2022). Attitudes towards online shopping among generation Z in Asia in 2022, by selected country. Tersedia di: https://www.statista.com/forecasts/1340784/asia-gen-z-attitudes-towards-online-shopping-by-country.
Statista (2023). Attitudes towards online shopping in Indonesia as of March 2023. Tersedia di: https://www.statista.com/forecasts/823413/attitudes-towards-online-shopping-in-indonesia.
Suni, E., K. dan Devianto, Y. (2020). Penerapan Metode Search Engine Optimization untuk Meningkatkan Peringkat Website Portal Berita Inakoran.com di Kota Tangerang. E-DIMAS: Jurnal Pengabdian kepada Masyarakat, 11(3), 351-356, doi: :10.26877/e-dimas.v11i3.5838.
Taolin, A., J., L. dan Windihastuty, W. (2023). Penerapan Search Engine Optimization (SEO) Untuk Meningkatkan Penjualan Pada Toko Javy Petshop, IKRAITH-INFORMATIKA, 7(3), 173-182. doi: 10.37817/ikraith-informatika.v7i3.
Sutanto, F., A. Supriyanto, A. Dan Purwatiningtyas. (2015). Penerapan E-Commerce Berbasis Cms Dan Seo Untuk Toko On-Line UMKM.ABDIMAS, 19(2), 91-100.
Verawati, D., M., Hutajulu, D., M. Dan Erawati, N. (2024). Pelatihan Search Engine Optimization (Seo), Content Marketing, Dan Branding Untuk Peningkatan Potensi Balkondes Ngargogondo, Sakai Sambayan. Jurnal Pengabdian Kepada Masyarakat, 8(1), 5 - 9, Doi: 10.25008/Parahita.V4i2.107
DOI: https://doi.org/10.33394/jpu.v5i2.10938
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 The Author(s)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Pengabdian UNDIKMA
ISSN: 2722-5097 (Online)
Published by LPPM Universitas Pendidikan Mandalika (UNDIKMA)
Email: [email protected]
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.